Pride Passion Partnership
Creative solution for an upper management present to commemorate the 10 year partnership between adidas and the New Zealand Rugby Union/All Blacks.
Awards: if comminication design award 2009 (gold winner) / red dot design award 2009
Leather bound box with a shoelace-closure and a laser-etched Maori tribal, studs of actual rugby boots holding a Plexiglas cover with team line ups, personalized rugby mouth guards for each recipient of the box, the rubber band from the actual rugby boots holding 15 photo art prints representing the 15 players on the field and a booklet summarizing 10 years of pride, passion and partnership. This object is a close collaboration of The Art Box Collection, Berlin and Paperlux GmbH, Hamburg.


